Archive for the ‘Brand’ Category

While the T-Mobile boogey flashmob ad has been the talk of the month, I’ve been invited to take a look at a new viral ad created by Kickers, the rock & wolling shoe brand. The brand has been synonymous with the British popular culture for as long as people from the 80’s and 90’s can remember, as such its shoes are still worn by the popstar feet from Jarvis Cocker (see below) and Arctic Monkeys.

jarvis-shoes

To carry on with the long-standing tradition Kickers pitched in at music festivals around the Britland last year to gather up revelers to throw down their fanciest footwork to come up with below crazy-snazzy viral.

Can you crowdsource a good pair of dancing legs like Kickers?

I’ve realised that I’m becoming a self-qualified neo-rantist when it comes to TV ads, as such this week I wanted to have a good sniff at the new ad from BBC 6 Music which shows animated graffiti character made of big snout and ears crawling its way around London streets in search of music.

As The Guardian mentioned the ad was created by a creative agency called Rainey Kelly Campbell Roalfe/Y&R, but interestingly, no one seemed to have dug deeper to find that an exactly same creative was originated by BLU, a sketch and graffiti artsit, who created my fav MUTO animated graffiti videos many many months ago. While the new BBC ad looks and sounds to be “cutting edge”, I’m not quite sure how BLU artist feel about having their works emulated by ad agencies.

Vodpod videos no longer available.

A few days ago, I was kindly asked to nominate my best viral video of the year to the Voscars, an exclusive event from Virgin Mobile, which I attended later to preview some tear jerking, jaw dropping and head smacking virals from the year of 2008. And after 30 viral nominations from 30 bloggers were sliced, diced and grilled by 30 other panel judges (the number is quite meaningful here), the winner of the Best Viral of 2008 was!…

  1. Jizz In My Pants

A little birdie told me it was a rude viral but who cares it’s xmas, anything is allowed here.

There were some equally well spotted virals at the Voscars, and below is rest of the top 10 virals of the year!

2. Diesel’s xXx SFW p0rn x

3. Cat Man Do

4. Investing in Wind Energy

5. BBC BinLaden Tape

6. Barack Roll

7. Unexpected Performance

8. Where the Hell is Matt?

9. TFL’s Cyclist Awareness

10. Marmite Breastfeeding Ad

Finally, Virgin Mobile has a highly commended viral of its own too. It’s called “30 peas” and it promotes Virgin Mobile’s 30p a day mobile broadband, which gives you the clue as to why everything was numbered 30.

A hat tip goes to Melanie

shoreditch postersLast weekend I decided to extend my cool hunting beyond the usual digging of the search engine ditches and hit the streets of East London to experience its booming street art scene for the very first time.

I wasn’t in the mission on my own, as I joined a two dozens of art hungry bloggers on a Street Art tour around Shoreditch, which was extremely lucky of me as I was given a crash course in street art by a graffiti whizz kid Michael Vandalong and a resident Art expert Romain of Fubiz . As a result I discovered street art in the form of graffiti ( D*Face, Sweet Toof, Sickboy and Eine), stencils (Banksy, TEK13) , posters (Obey, Jim Cereal and Mike Marcus), mosaics (Invader) last but not least paintings from Barry McGee and Patr2ism.

The tour was part of a wider campaign called Gofindit from Ford Ka, which aims to encourage people to explore the city beyond just the obvious.

As a final note, I’d like to give massive thanks to Robin and Sandrine at We Are Social for bringing in an amazing Art and Mars bar filled afternoon. You can see eclectic mix of photos from our tour on Flickr and a short video clip below.

If you’re interested in organising your own street art tour, please be sure to visit StreetArtLocator , a google street art map mashup for a start.

While watching this ad video from Adidas, as posted on Brentter, I couldn’t help but think how much the modern service industry has evolved with new and absurd services are being branched out to solve problems in our increasingly complicated existance. Named Break-up Service, the ad’s promotes the Adidas Originals Safety Collection through a  humourous storyline plucked from the real life Wakaresaseya service culture in Japan, whereby people hire a specialist who’s more than capable of  just delivering the bad news to their spouses.

Vodpod videos no longer available.

Samsung has come up with yet another interactive video promoting its Samsung Instinct phone, which essentially shows the life of a professional urban adventurist who happens to have a very high sense of instinct when it comes to promiscuity. Whatever the storyline is it’s quite interesting one to watch, why? because the video used YouTube’s new annotations (a new tool that allows publishers to add interactive speech marks, links and spotlights on to the video), in order to create a storyline with multiple possibilities and ultimately viewer driven entertainment video experience.

According to Fjord Interactive Marketing, the makers of the video, they intended to emphasise that making routine choices in life makes your life less spontaneous and if only you owned Samsung Instinct you might turn that around and sleep with more women than you usually do.

Beck’s Canvas

Nowadays we’re surrounded by the ubiquity of art and graphics – we’ve seen art being displayed on everything from concrete walls to acrylic nails. Furthermore, visual imagery has become an integral part of our culture and consumption to such an extent that according to the latest example even beer brands such as Beck’s is now associating themselves to grassroot artists. Beck’s latest marketing campaign Beck’s Canvas included the creation of four young Royal College of Art graduates for its bottles, and the artists behind the labels are:

  • Head 6 by Tom Price – a London based contemporary sculptor
  • Pintora by Charlotte Bracegirdle, an artist whose niche is to paint a portrait without a face.
  • Let’s Stick Together by Riita Ikonen, an artist who likes to mix miniaturised objects with real life situations.
  • Duckrabbit by Simon Cunningham, a photographer with distorted lens 😀

Another beer brand who recently collaborated with artists is Colt45. According to Juxtapoz, “Colt 45 invited the Food One artist aka Jim Mahfood to create a custom limited edition 16oz beer cans adorned with Food One’s signature cartoon artistry”.

Image via Juxtapoz: Colt45

What is more, Mountain Dew, a caffeinated, sweet citrus, soft drink brand from PepsiCo Inc, has also created an artist inspired green bottles to match its green taste.

Mountain Dew Green Art Bottles

To some this is a clever way of selling and promoting a beer, since the alcohol market is saturated with new products being introduced every day. I personally prefer to be surrounded by art than having brand logos splattered all over the place.