Adidas Ensures Safety for Breakups

While watching this ad video from Adidas, as posted on Brentter, I couldn’t help but think how much the modern service industry has evolved with new and absurd services are being branched out to solve problems in our increasingly complicated existance. Named Break-up Service, the ad’s promotes the Adidas Originals Safety Collection through a  humourous storyline plucked from the real life Wakaresaseya service culture in Japan, whereby people hire a specialist who’s more than capable of  just delivering the bad news to their spouses.

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